Squatwolf Launches Innovative Plant-Based Sportswear

A Dubai-based manufacturing firm has become the first in the Middle East to design a wide range of sportswear made from plant-based and technical fabrics, creating a "smarter investment" for athletes who train in extreme climates.

The new Neotech collection, introduced by Dubai-born premium gym wear brand Squatwolf, is engineered to perform at a global level by combining natural materials with advanced sports science.

Anam Khalid, co-founder of Squatwolf, explained the unique approach in an exclusive interview. "We’ve taken what’s best from nature and combined it with modern sports science to make better workout clothes," she said.

"Fabrics in the Neotech collection are made from plant-based fibers instead of just synthetic ones, which makes them softer, more breathable, and more eco-friendly.

Then we’ve added performance technology—things like quick-drying properties, temperature control, and stretch—so they can handle tough workouts, heat, and movement."

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What sets the Neotech collection apart is its origin and construction. "We are the first brand from the Middle East to take performance training apparel beyond synthetics and anchor it in natural, plant-based fibers like Sorona and viscose," Khalid stated.

"While most global players rely almost entirely on petroleum-based synthetics, Neotech proves that you don’t have to compromise on performance to introduce more nature-inspired, sustainable, and sensory fabrics into high-intensity training gear."

The collection is designed in Dubai, reflecting the brand's identity, but the specialized textiles are sourced through a global supply chain. The current materials include Sorona, spacer knit, and Actdry.

When asked about affordability, Khalid clarified that the focus is on quality and innovation rather than price. "Neotech is not positioned around lower price," she said. "It’s positioned around performance, innovation, and longevity."

Source: gulftoday

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