UFC GYM and Alta Global Partner for 150+ Gyms

UFC GYM has established itself as the world leader in MMA-inspired fitness, with a presence in 37 countries.

It brings the rigorous training regimens of elite MMA athletes to a broad audience, making them accessible to people of all ages and fitness levels.

A New Enterprise Partnership

Alta's latest collaboration marks its first significant enterprise partnership, integrating its products and programs throughout UFC GYM's global network of over 150 facilities.

Expansion on a Global Scale

This strategic alliance enhances Alta's global reach, extending its partnerships to more than 650 gyms worldwide.

Launching New Programs

Alta plans to introduce its renowned 20-week "Warrior Training Program" and the 10-week "Fit Fight" program across the United States and internationally.

The initial rollout will occur in the US, Middle East, UK, Germany, Mexico, India, and Central Asia.

Revenue Opportunities

The Alta Warrior Training Program attracts an average of 24 participants per session globally, with gyms able to host up to two programs annually. Each participant may pay up to $2000 for the 20-week experience.

From MMA Fandom to Participation

Integrating the Alta Warrior Training Program into UFC GYMs offers millions of MMA fans the chance to train like their idols.

This structured 20-week program culminates in an exciting amateur MMA match, providing a unique, bucket-list experience.

Enhancing Customer Engagement

UFC GYM will leverage Alta's comprehensive mobile marketing platform, Hype, to boost customer acquisition and retention across its network of over 150 gyms.

Opportunities for Growth

UFC GYM currently operates over 150 locations in 37 countries, including 80 in the US, with hundreds more gyms under development.

About UFC GYM®

UFC GYM® is the first major brand extension of the UFC®, the leading MMA organization globally, developed in partnership with New Evolution Ventures™ (NeV), creators of numerous successful fitness brands.

UFC GYM's innovative approach combines MMA benefits with fitness, offering members a comprehensive fitness experience that yields results for all ages and fitness levels.

With over 150 locations open worldwide and an additional 700 in development, UFC GYM continues to revolutionize the fitness industry.

About UFC®

The UFC® stands as the premier mixed martial arts organization worldwide, boasting over 688 million fans and 198 million social media followers.

The organization hosts over 40 live events annually at top venues globally, reaching nearly 900 million TV households in more than 170 countries.

UFC's digital offerings include UFC FIGHT PASS®, a leading streaming service for combat sports.

About Alta Global Group Limited

Alta Global Group Limited is a technology company dedicated to enhancing consumer participation in martial arts and combat sports while building on existing community offerings.

Alta operates three business units to serve all key stakeholders, including fans, participants, coaches, gym owners, and athletes.

TrainAlta partners with gyms and coaches to deliver consumer products that drive martial arts participation. Hype is a mobile marketing platform helping gym owners, coaches, and athlete partners grow revenue from their audiences.

MixedMartialArts.com is a key platform for the MMA community, offering news, fighter data, fight schedules, and access to discussions.

Source: finance

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.