UFC Names Riyadh Partner for UFC 306 at Sphere

UFC, the leading mixed martial arts organization under TKO Group Holdings (NYSE: TKO), has announced a landmark partnership with Riyadh Season for an extraordinary combat sports event at the Sphere in Las Vegas on Saturday, September 14.

This collaboration marks the first occasion where UFC grants a sponsor the title partner status, rebranding UFC 306 to Riyadh Season Noche UFC.

Celebrating Mexican Independence Day in Style

Riyadh Season Noche UFC continues the tradition of hosting significant combat sports events around Mexican Independence Day, paying tribute to the notable contributions of Mexican fighters.

This event will set a new precedent, as it will be the first sports event at the revolutionary Sphere venue in Las Vegas.

Unparalleled Audio-Visual Experience

The event will leverage Sphere’s cutting-edge audio and video technologies to offer an unmatched live experience.

The venue features the highest resolution LED display globally, wrapping around the audience for an immersive visual environment.

Additionally, it boasts the world’s most advanced audio system, Sphere Immersive Sound, powered by HOLOPLOT, delivering unparalleled audio clarity and precision.

Anticipation from Industry Leaders

“This will be one of the biggest sporting events of all time,” said UFC President and CEO Dana White.

“What we’re going to pull off at Sphere will never be done again.

This will be a once-in-a-lifetime experience for sports fans and a remarkable tribute to the Mexican people’s contributions to combat sports.

We’re thrilled that Turki Alalshikh and the Saudi General Entertainment Authority have partnered with us to make this the greatest event in the history of combat sports. Riyadh Season Noche UFC will be unforgettable.”

Chairman of the Board of Directors of the General Entertainment Authority (GEA), HE Turki Alalshikh, stated, “I am happy to confirm Riyadh Season will be the sponsor for Noche UFC on September 14, 2024.

This milestone event is the first sporting event to take place at Sphere in Las Vegas.

The UFC brand is globally recognized with a vast fanbase, aligning perfectly with our vision for Riyadh Season to create and stage world-class events.”

Executive Chairman and CEO of Sphere Entertainment, Jim Dolan, added, “The first sporting event at Sphere is a significant milestone for both the venue and live sports.

UFC has been a longstanding partner across the MSG Family of Companies, and we look forward to making history together again, delivering an experience that reimagines what UFC and combat sports can look like.”

Broad Visibility and Engagement

On fight night, Riyadh Season’s logo will be prominently displayed throughout the entire broadcast, from early prelims to the main card on Pay Per View.

Riyadh Season will also have high visibility inside the Octagon and through broadcast features, providing exposure to an audience of over 700 million fans across 170 countries and approximately 975 million households globally.

Beyond the broadcast, UFC and Riyadh Season will collaborate on original content distributed through UFC’s digital and social channels, reaching around 266 million users worldwide.

Riyadh Season will also feature in all event marketing materials, including posters and promotional backdrops at press conferences.

Stay Updated and Get Your Tickets

Details on ticket sales for Riyadh Season Noche UFC and the fight card will be announced in the coming weeks.

Fans are encouraged to register their interest early via ufc.com/sphere to secure their tickets and to follow @UFC on social media for the latest updates.

About Riyadh Season

Riyadh Season, one of the world's largest entertainment and sports festivals, is held annually in Saudi Arabia's capital.

The fifth edition of Riyadh Season will commence at the end of October, attracting global visitors with concerts, exhibitions, dining experiences, and unique entertainment events featuring renowned celebrities and leading brands.

About UFC

UFC is the premier mixed martial arts organization, with more than 700 million fans and approximately 266 million social media followers.

Producing over 40 live events annually in prestigious arenas worldwide, UFC broadcasts to over 900 million households in more than 170 countries.

With a roster of elite MMA athletes from over 80 countries, UFC’s digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports.

UFC is headquartered in Las Vegas, Nevada, and part of TKO Group Holdings (NYSE: TKO).

For more information, visit UFC.com or follow UFC on Facebook, X, Snapchat, Instagram, and TikTok at @UFC.

About Sphere Entertainment

Sphere Entertainment Co. is a premier live entertainment and media company.

Powered by cutting-edge technologies, Sphere is a next-generation entertainment venue redefining the future of live events.

The first Sphere venue opened in Las Vegas in September 2023.

The company also includes MSG Networks, operating two regional sports and entertainment networks, MSG Network and MSG Sportsnet, along with MSG+, a direct-to-consumer streaming product offering live sports and other programming.

Source: ufc

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