Your Workout, Delivered: GymGuyz Announces Major Middle East Expansion

GymGuyz, a top mobile and in-home personal training franchise, is making a significant move into the Middle East's booming wellness market.

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The company has signed a master franchise agreement with Bait Al Batterjee Group (BAB) to expand into Saudi Arabia, the United Arab Emirates, Egypt, and Morocco.

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This partnership marks one of the brand's most ambitious international expansions, with plans for at least 80 new territories across Saudi Arabia and the UAE alone.

The rollout will begin in Saudi Arabia in 2026, with the other regions to follow.

The collaboration brings together GymGuyz's innovative at-home fitness model with the regional expertise of BAB.

Led by president and vice chairman Makarem Batterjee, also a judge on "Shark Tank Arabia," BAB has extensive experience in the health and wellness sector, including launching and operating over 20 Gold’s Gym locations in Saudi Arabia.

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"GymGuyz represents the future of fitness; agile, technology-driven, and deeply personal," said Batterjee.

"The demand for convenient, results-focused wellness solutions has never been higher in our region, and this partnership allows us to meet that demand at scale."

This expansion adds four new countries to GymGuyz's existing presence in the U.S., U.K., and Canada.

Josh York, founder and CEO of GymGuyz, expressed his excitement about the partnership.

"The Bait Al Batterjee Group brings unmatched experience, integrity, and regional expertise—exactly the kind of partner we want as we expand into one of the world’s fastest-growing markets," he said.

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Tapping into a Red-Hot Fitness Market

The move comes at a time when the Middle East is emerging as a hotbed for the fitness industry.

Global franchises and investors are racing to meet the growing demand for wellness experiences.

In recent months, several international brands, including boxing studio UBX, infrared fitness concept Hotworx, and premium reformer brand BodyBase, have all established a presence in the region.

With its unique model of bringing certified trainers and equipment directly to clients' doorsteps, GymGuyz is well-positioned to carve out a significant share of this dynamic and rapidly growing market.

Source: athletechnews

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.