Dubai Active 2024: What You Need to Know

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Prepare to get moving! The Middle East's largest fitness exhibition is making a comeback in 2024, bigger and better than before.

Returning to Dubai from Friday, October 25 to Sunday, October 27, this three-day extravaganza will feature Dubai Active, the Dubai Muscle Show, and Dubai Active Industry, all under one roof.

This year, the event will take place at Expo City, providing organizers with an outdoor activation area for even more exercise space, compared to the previous venue at Dubai World Trade Centre.

With the Dubai Sports Council and Dubai Tourism onboard, expect to see 600 athletes and renowned fitness influencers from around the globe descend on the city.

Alongside a robust selection of fitness classes and competitions, attendees can look forward to meet-and-greets, workshops, and business seminars tailored for industry professionals.

Inside the halls, the 2024 expo will host 400 stalls showcasing a wide array of nutrition, sports, and body-building brands.

While the full schedule of events is yet to be released, organizers have confirmed free shuttle buses to the venue, complimentary parking, and RTA taxi discounts for attendees.

Last year's Dubai Active drew big names in fitness, including Australian influencer Kayla Itsines and bestselling author James Smith.

Tom Reece, Marketing Director at IEG Events, the organizers of the exhibition, shared his excitement for the upcoming event, saying, “Over the past few years, Dubai Active, Dubai Active Industry, and Dubai Muscle Show have all grown exponentially.

We're thrilled to expand our offerings to host even more exhibitors, activations, and world-class talent.

We remain dedicated to the fitness and wellness industry and are committed to making 2024 our best year yet, welcoming more visitors than ever before at our new location in Expo City.”

Dubai Active will also mark the beginning of the annual Dubai Fitness Challenge, which encourages residents to engage in 30 minutes of exercise daily for 30 days.

In previous years, the month-long challenge has featured pop-up fitness classes, health-focused talks, and the Dubai Ride, a city-wide cycling event along Sheikh Zayed Road.


Source: timeoutdubai

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