FITNESS FIRST: GROWTH STORY

Sun & Sand Sports has recently reopened its store in the Mall of the Emirates, further promoting their #FunToTheFinish philosophy, which emphasizes that sports should be enjoyable rather than solely focused on winning.

This concept, now extended to their flagship store at MOE, aims to inspire every customer to take pleasure in fitness activities, regardless of age or athletic skill level.

The store, covering an area of 2,296 square meters, is conveniently located next to Ski Dubai.

This renowned attraction complements Sun & Sand's mission of making fitness and fun easily accessible to everyone.

The store caters to customers of all fitness levels, offering a wide range of products from running shoes to trendy athleisure.

Additionally, it features e-kiosks and digital displays that enable customers to directly compare different styles.

To learn more about this concept and future plans, we spoke with Mohamed Bodiat, Senior Vice President - Brands at GMG. Here’s a segment from our discussion:

What are the brand's expansion plans for the next 6 months?

At Sun & Sand Sports, we're thrilled about our forthcoming expansion plans. Within the next six months, we aim to significantly extend our presence in the GCC by opening new stores.

Our global aspirations are also advancing, with recent market entries in Southeast Asia and North Africa, particularly Egypt, where we see significant growth opportunities.

In addition to geographical expansion, we're enhancing the in-store experience.

We are transforming several stores to align with our innovative 3.5 concept, showcased by our flagship store at Mall of the Emirates.

This redesign intends to foster a welcoming and inclusive atmosphere, motivating our customers to adopt an active lifestyle while enjoying their shopping.

Source: imagesretailme

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