Fitness First Reopens Reimagined Dubai Media City Flagship

Fitness First Middle East has reopened its iconic Dubai Media City location, which closed in 2021, relaunching it as a premier wellness destination complete with state-of-the-art fitness and recovery facilities.

“This reopening is more than just a new club launch,” says Mark Buchanan, CEO of Fitness First Middle East. “It celebrates a space that has meant so much to our members and the wider fitness community.

We have brought it to life again with innovation, thoughtful design and experiences centered entirely around our members.”

The reimagined club is designed to be a beacon for the future of fitness in the region, blending a respected legacy with modern innovation.

“Returning to a place that has shaped so many journeys is always special, and when it comes back stronger, fresher, and fully reimagined, the impact is unforgettable," Buchanan adds.

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The facility boasts an impressive array of features, including:

• A dedicated Reformer Pilates Studio
  
  
• An immersive cycling studio with advanced screen technology
  
  
• A boxing zone and a multi-purpose group exercise studio
  
  
• Fully equipped cardio, strength, and free weights areas
  
  
• A functional freestyle zone and an outdoor training area
  
  
• An indoor bouldering wall and a swimming pool
  
  

Members can also take advantage of an extensive class schedule featuring Zumba, Les Mills, and Fitness First’s signature water-based programs.

For those who prefer customized guidance, the MyCoach program offers personalized coaching to maximize results.

A major focus of the new club is member recovery. The dedicated zone includes infrared saunas, cold plunge pools, compression therapy, and Hyperice recovery tools, alongside professional sports therapy services.

After a workout, members can relax and connect in the lounge or enjoy a snack at the nutritious health bar.

To mark the grand reopening, Fitness First is offering a limited-time promotion, giving new members up to three months complimentary.

Members of the Dubai Media City club will also receive access to all Fitness First locations across the region.

Owned and operated by Landmark Group, Fitness First has a strong presence in the Middle East and North Africa, with 43 clubs across the UAE, Bahrain, Kuwait, and Qatar.

Source: spabusiness

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.