Fitness Group & SQUATWOLF Unite

The Fitness Group, a prominent provider of fitness education in the UK and UAE, has unveiled an exciting collaboration with SQUATWOLF, the UAE’s leading homegrown gym apparel brand.

This partnership is designed to raise the bar for personal training and fitness education across the region.

Renowned for its expertise in health, fitness, and wellness education, The Fitness Group offers a wide range of courses for aspiring personal trainers.

These include essential training in health, nutrition, and fitness, alongside specialized areas such as pre- and post-natal fitness, sports massage, and comprehensive career support.

The Fitness Group was founded by Steven Dick and Scott Agnew, who originally established Citypark Fitness, a top independent gym in Glasgow.

After launching in 2015, the duo identified a need for higher-quality fitness education, prompting them to create The Fitness Group Education in 2016.

With innovation, impact, and integrity as their guiding principles, Steven and Scott remain committed to defining a global benchmark for health and wellness education.

SQUATWOLF, created by Anam Khalid and Wajdan Gul, has transformed the premium gym wear market with its mission to empower individuals in their pursuit of self-improvement.

Established in the UAE, the brand now caters to customers in over 120 countries, combining style and functionality to inspire gym-goers worldwide.

This collaboration reflects both organizations' dedication to excellence in fitness training.

It marks The Fitness Group's expansion beyond the UK and reinforces its commitment to supporting a growing community of fitness professionals in the Middle East.

Gavin Baxter, Chief Commercial Officer at The Fitness Group, shared his excitement about the partnership, saying, "SQUATWOLF has achieved remarkable success in the Middle East, and their premium fitness apparel aligns perfectly with our industry-leading qualifications.

Together, we're focused on equipping personal trainers with the tools, expertise, and knowledge to thrive in their careers.

By advancing education and skill development, this partnership supports our mission to create a culture of innovation and excellence that benefits trainers, clients, and the fitness industry as a whole."

SQUATWOLF founders Khalid and Gul also expressed their enthusiasm for the partnership, stating, "This collaboration embodies SQUATWOLF’s philosophy of breaking barriers, enhancing the human experience, and empowering our global community – our pack.

The Fitness Group’s commitment to high standards resonates with our vision to elevate the regional fitness industry."

One of the highlights of the partnership is the inclusion of The Fitness Group in SQUATWOLF’s social media series, People Behind The Pack, which showcases the personal training experience.

Additionally, the collaboration will feature joint community initiatives and seminars presented by The Fitness Group mentors and SQUATWOLF’s 400+ ambassadors, offering a comprehensive learning experience for trainers.

Dubai and Saudi Arabia have been identified as key markets for The Fitness Group as it speeds up its international expansion.

The organization recently presented its globally accredited qualifications at Dubai Active, the Middle East’s premier fitness and wellness event, connecting with major stakeholders, businesses, and fitness enthusiasts across the region.

Source: khaleejtimes

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