GymNation Hires Ex-Director

With extensive experience in the fitness industry and a notable history of success in brand development, creative marketing, and overall strategic planning, McEntee is well-positioned to drive GymNation's growth and strengthen its status as the top fitness destination in the region.

At Gymbox, a prominent fitness brand in the UK, McEntee played a critical role in defining the brand’s identity, shaping marketing strategies, and leading impactful campaigns that connected with gym-goers across multiple markets.

Recognized for crafting some of the most talked-about campaigns and stunts in the UK fitness market, McEntee elevated Gymbox’s standing in a highly competitive industry.

Now at GymNation, McEntee will oversee the brand’s marketing efforts and strategic communications, emphasizing creativity, innovation, and branding to support GymNation’s rapid expansion throughout the GCC.

With his ambitious and inventive vision, McEntee will collaborate closely with the leadership team to establish marketing strategies designed to attract and retain a growing fitness community.

“We are excited to welcome Rory to the GymNation team,” said Loren Holland, Founder & CEO of GymNation.

“We’ve long admired his work with the Gymbox brand in the highly competitive UK market.

His extensive expertise in creative branding and disruptive marketing will be invaluable as we continue expanding GymNation throughout the region.

We’re confident Rory’s leadership will elevate the brand to new heights.”

“I’m thrilled to join such a dynamic and forward-thinking brand and eager to further reinforce our position as the Middle East’s leading and most talked-about fitness brand,” McEntee shared.

“GymNation’s dedication to making fitness accessible and enjoyable for everyone aligns perfectly with my passion for building brands that reach diverse audiences.

GymNation is ‘The People’s Gym,’ and I’m excited to work with the team to deliver creative campaigns that inspire and motivate everyone in the region to stay active and live healthier lives.”

With Rory’s appointment, Ant Martland, Founder and CCO, will transition to a broader commercial role, focusing on driving GymNation’s growth across the region.

“As soon as we learned that Rory was moving on from his previous role, we acted quickly to bring him on board.

His appointment is a significant win for GymNation and further strengthens our senior management team during this critical period of expansion,” said Martland.

“I’m looking forward to working closely with Rory to build upon our successful marketing platform and take the GymNation brand to even greater heights in 2025 and beyond.”

About GymNation

GymNation is the leading gym operator in the region, boasting 14 locations in the UAE, six in KSA, over 110,000 members, and plans to open 20 additional locations across the UAE and KSA by 2025.

Founded in 2017, GymNation aims to become the GCC’s largest gym chain, with further expansions planned for Qatar, Bahrain, and Kuwait.

Committed to being “The People’s Gym,” GymNation strives to make health and fitness less intimidating, more affordable, accessible, and fun for everyone in the region.

GymNation’s vision is to serve as The Region’s Movement Partner, advocating for active and healthy lifestyles while emphasizing the importance of both mental and physical well-being.

Source: insider

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.