GymNation sees surge in Saudi Arabia signups



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GymNation, a local fitness brand in the GCC, has announced unprecedented interest from residents in Saudi Arabia ahead of launching its first six gym locations in August 2024.

More than 120,000 people have shown interest in the four Jeddah and two Al Khobar gym locations.

The first phase, offering 12,000 memberships, sold out in less than 72 hours, setting new pre-opening sales records for gym brands in the Middle East.

Already the largest gym brand in the UAE, GymNation's expansion into Saudi Arabia aligns with Vision 2030's goal of fostering a strong, happy, and prosperous society.

Vision 2030 focuses on physical, psychological, and social well-being to ensure a high quality of life, healthy lifestyles, and appealing living environments for all.

Loren Holland, Founder and CEO of GymNation, stated, “Selling such a large number of memberships in just three days highlights the significant demand and interest from residents in improving their physical and mental health across the Kingdom.

At GymNation, we aim to offer a superior gym experience at more affordable prices than current operators. We are an inclusive brand that welcomes everyone, regardless of ability, shape, or size.”

“Our upcoming locations across Saudi Arabia are promising, and with support from our investment partners Tricap Investments and Ruya Partners, we anticipate a period of exciting growth.

We plan to positively and disruptively impact the Saudi fitness scene by eliminating affordability and accessibility barriers, similar to what we achieved in the UAE.”

The Saudi Sports for All Federation recently launched its 2024 summer campaign, “Move Your World,” encouraging physical activities.

GymNation’s launch supports the federation’s objectives to raise awareness about the benefits of physical activity and help people overcome barriers to healthy living habits.

As the region’s movement partner, GymNation aims to enhance the health and well-being of everyone in Saudi Arabia by making gym visits less intimidating, more affordable, accessible, and enjoyable.

About GymNation

GymNation is the leading gym operator in the region, with 12 locations in the UAE and over 70,000 members.

The company aims to become the largest gym chain across the GCC, with plans to expand into Saudi Arabia, Qatar, Bahrain, and Kuwait.

Founded in 2017, GymNation’s mission is to become The People’s Gym, making health and well-being improvements through gym visits less intimidating, more affordable, accessible, and fun for everyone in the region.

GymNation’s vision is to lead as the region’s movement partner, promoting healthy and active lifestyles alongside the importance of mental health and physical well-being.

About Tricap Investments

Tricap Investments is a diversified principal investment group with offices in Washington D.C. and Dubai. The firm specializes in direct and fund investments and private equity transactions.

About Ruya Partners

Ruya Partners is an independent private credit firm based in Abu Dhabi.

Its investor base includes institutional funds from the GCC, including UAE sovereign-backed Abu Dhabi Catalyst Partners, a joint venture between Mubadala Capital and Alpha Wave Global, and Jada Fund of Funds, a subsidiary of Saudi Arabia’s PIF.


Source: bizpreneurme

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