Hyrox Expands Group Fitness Programs Globally

Hyrox, a mass participation fitness challenge known as "The World Series of Fitness Racing," is set to expand its global community by making its group fitness classes and educational resources accessible to gyms and studios worldwide.

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The Hyrox format combines running and functional workout stations in a timed competition.

Participants complete 8 one-kilometer runs, each followed by challenging workout stations.

The event is open to individuals, pairs, and teams, welcoming both casual fitness enthusiasts and elite athletes.

Hyrox 365, the training, coaching, and education division of Hyrox, is introducing a new enterprise solution to provide Hyrox programming to fitness facilities around the globe.

This will give members the opportunity to train for Hyrox races within their gyms or studios throughout the year.

The offering also caters to individuals who may not wish to compete in Hyrox races but are interested in participating in Hyrox-inspired workouts as part of a group fitness setting.

The enterprise solution includes expertly crafted group workout programs tailored for in-gym delivery, education for fitness coaches on leading Hyrox classes, and integration of Hyrox content into member apps, gym screens, and on-demand virtual workouts.

Designed with multi-site, branded operators in mind, the platform builds on the popular Hyrox Training Club product while providing additional "turnkey tools."

Hyrox collaborates with Fiit, a fitness app and software provider, to enhance its technological framework.

Ian McCaig, Fiit founder, praised Hyrox's comprehensive system of technology, equipment, and expertise, calling it the best solution for seamlessly integrating performance training into existing gym operations.

Through the program, Hyrox also offers guidance to fitness facility operators on establishing optimized Hyrox Training Zones to maximize revenue during group sessions.

Club members gain exclusive benefits, such as early access to tickets for Hyrox events.

Hyrox 365 seeks to make performance-based fitness training accessible to everyone, whether they are Hyrox competitors, general athletes, or coaches.

The training system translates the principles of the Hyrox race into a holistic fitness program that focuses on both physical and mental well-being.

It combines eight structured workouts with running, creating a hybrid of high-intensity and functional fitness for a well-rounded approach to performance training.

Douglas Gremmen, Managing Director of Hyrox, emphasized that Hyrox 365 is a cutting-edge training product that brings together technology, equipment, and expert programming.

He aims to bring the sport of Hyrox into fitness facilities worldwide, similar to how yoga and high-intensity interval training (HIIT) are mainstream fitness offerings.

He added that one goal is to introduce the sport to new audiences by offering accessible group classes, allowing individuals to experience Hyrox training and the communal aspect of fitness racing.

Since its official launch in April 2024, Hyrox 365 has achieved substantial growth, reaching 5,000 affiliated training clubs globally by January 2025.

Affiliations grew by 260% annually, with over 2,300 new clubs joining in 2024 alone. The sport's rapidly rising popularity is evident in Australia, where online searches for "Hyrox" increased by 410% in the past year.

Christian Toetzke, Hyrox's CEO, highlighted the importance of local gyms in fostering community and culture, calling gym partnerships the backbone of the sport’s success.

He expressed excitement over the rapid adoption of Hyrox 365, which sets the foundation for the sport's long-term growth.

Source: ausleisure

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