Hyrox's Worldwide Gym Initiative

People around the world can now prepare for Hyrox fitness races at their local gyms, thanks to dedicated equipment and workout programs.

Hyrox, a global fitness race brand, is expanding its reach by equipping thousands of gyms worldwide with the necessary gear and training protocols to establish official Hyrox Training Clubs.

Hyrox has partnered with Fiit, a digital fitness platform, and Centr, the fitness and wellness platform founded by Chris Hemsworth, to launch Hyrox365. This comprehensive ecosystem provides gym operators and coaches with extensive training and education resources.

All 2,500 gyms affiliated with Hyrox will become official Hyrox Training Clubs and gain access to an all-inclusive training experience through Hyrox Group Training, a cross-functional workout program.

Fiit, based in the U.K., is now the white-label partner for Hyrox365. The digital fitness brand developed the Hyrox365 Performance Hub to help gym owners streamline their fitness programming.

This hub provides exclusive access to daily Hyrox workouts, class tutorials, educational videos, and marketing resources.

Ian McCaig, Fiit co-founder, explained, “Building on our existing partnership, which introduced tailored Hyrox Training Plans for competitors, this expansion now empowers gym operators worldwide to offer Hyrox Group Training, helping thousands of Hyrox athletes get race-ready.”

The announcement was made at FIBO 2024 this week, highlighting the Hamburg, Germany-based global fitness brand’s international presence.

Integrating the popular fitness race into gyms and fitness clubs could be highly profitable for operators, especially as Hyrox’s athletic competitor base continues to grow.


 The fitness race brand expects to have 200,000 participants in its races this year. Over time, Hyrox founder and CEO Christian Toetzke anticipates that one million competitors will participate in Hyrox events annually.

Training is crucial for successfully participating in the race, known as the “Marathon of Fitness.

” Hyrox’s global participants compete in a format that includes a series of one-kilometer runs interspersed with functional movements like the ski erg, sled push, sled pull, burpee broad jump, and other exercises.

Toetzke stated, “Through Hyrox365, we are delivering a world-class product for users and facility owners worldwide. By collaborating with exceptional partners like Centr and Fiit, we aim to provide the top solution for fitness operators, coaches, and personal trainers in the health and fitness industry.”

This initiative positions Hyrox to compete with CrossFit, which has expanded its brand by licensing its name to gyms and studios globally.

Hyrox365 and its associated training and education services will roll out in the coming weeks and months.

Additionally, Hyrox plans to expand its training qualification academy program by introducing two new courses this year. The fitness race will also enhance its equipment partnership with Centr by creating ‘Hyrox Performance Centrs’ for its affiliates.

 Marketed as the “gold standard training solution” for Hyrox competitors, this offering includes area exclusivity and access to new equipment.

Source: athletechnews

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