Saudi gym brand sees record sign-ups for new openings

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GymNation, a fitness brand originating from the GCC, has reported unprecedented interest from Saudi Arabian residents before the launch of its first six gyms in the country, set for August 2024.

More than 120,000 people have expressed interest in the four Jeddah and two Al Khobar locations. The initial phase of 12,000 memberships sold out in less than 72 hours, setting a new pre-opening sales record for a gym brand in the Middle East.

Currently the largest gym brand in the UAE, GymNation’s entry into Saudi Arabia aligns with the Vision 2030 goals of fostering a robust, happy, and fulfilling society to underpin economic prosperity.

Loren Holland, GymNation’s Founder and CEO, commented, “Selling such a high number of memberships in just three days highlights the strong demand and interest among citizens and residents to enhance their physical and mental health across the Kingdom.

“At GymNation, we aim to offer a superior gym experience at a more affordable price than what is currently available. We are an inclusive brand that creates a welcoming environment for everyone, regardless of their ability, shape, or size.”

“Our pipeline for new locations throughout Saudi Arabia is exceptionally strong. With support from our investment partners Tricap Investments and Ruya Partners, we anticipate a period of significant growth.

We aim to have a similar positive and disruptive impact on the Saudi fitness scene by making gyms more affordable and accessible, just as we did in the UAE.”

The Saudi Sports for All Federation recently launched its 2024 summer campaign, “Move Your World,” to promote physical activity.

GymNation’s launch aligns with the federation’s objectives to highlight the benefits of physical activity and help people overcome obstacles to leading healthy lifestyles.

As a regional movement partner, GymNation aims to play a leading role in enhancing the health and well-being of everyone in Saudi Arabia by making gym visits more inviting, affordable, accessible, and enjoyable for everyone.

Source: tradearabia

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team