Why Peloton Invests in Strength Training

Are you prepared to enhance your fitness regimen with strength training? You're in good company.

Prominent fitness brands like Peloton and Planet Fitness are heavily investing in resistance equipment as a growing number of individuals gravitate towards muscle-building fitness programs.

Changing Preferences Among Fitness Enthusiasts

In 2023, Gen Z, making up 25% of Planet Fitness’s customer base, demonstrated a distinct preference for strength over cardio equipment.

With the increasing influence of fitness personalities on Instagram and other social media platforms—some boasting millions of followers and sharing their workout techniques and muscle-building tips—it's no wonder that Gen Z has become interested in strength training routines.

This shift in preferences was highlighted during a Planet Fitness third-quarter conference call in 2023, where it was revealed that numerous paying members were actively seeking more strength-oriented workout options.

In response, Planet Fitness has adjusted its offerings to cater to this rising interest, particularly among Gen Z customers.

By aligning its services with the changing preferences of gym-goers, the company effectively met the demand for more strength equipment and diversified its workout classes.

This strategic adjustment not only enhanced the overall fitness experience for members but also significantly contributed to the company’s revenue growth in the second quarter.

The Fitness Industry's Response

The fitness industry has responded to gym-goers' shifting preferences towards strength workouts, especially among Gen Z, by adapting its offerings to meet these evolving demands, using data to support its business decisions.

Recognizing the increasing interest in strength training, companies have adjusted their equipment and workout programs accordingly.

Capitalizing on this trend, fitness brands now offer strength-focused programs like Peloton Strength, which allow users of different strength levels to enhance their endurance and build desired muscle mass.

Advantages of Strength Training

Unlike other forms of physical activity such as cardio or group fitness classes, weight training offers unique benefits:

• Increased muscle mass
  
  
• Improved bone density
  
  
• Enhanced metabolism
  
  
• Better functional strength
  
  

With the advent of mobile workout apps like The Peloton App and Planet Fitness’ PF+, users can build strength both at the gym and at home.

These apps provide personalized, instructor-led programs specifically designed for strength workouts, catering to those looking to improve their functional strength and develop lean muscle.

Whether you're an experienced fitness enthusiast or just beginning your health journey, incorporating strength training can boost your metabolism, protect against injury, and help you achieve your next fitness goal.

Source: msn

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.