GymNation Editorial Research

The state of the global gym industry, 2025.

An editorial breakdown of the 2025 HFA Global Report, the fitness industry's definitive annual dataset - 30+ markets, 230 million members, USD 114 billion in revenue - filtered through the lens of the GCC's largest affordable gym chain.

$6.3T Global wellness economy
230M+ Fitness members worldwide
$114B Commercial gym revenue
91% Operators expecting growth in 2025
Executive summary

A resilient, diversifying, $114 billion industry - and a new centre of gravity in the Gulf.

In 2024 the global commercial fitness industry did not merely recover from the pandemic - it accelerated past it. According to the 2025 HFA Global Report, many of the world's largest markets posted all-time highs in membership and penetration. The United States alone generated USD 22.4 billion in revenue across 55,000+ facilities, serving 77 million members; Europe broke EUR 36 billion (USD 38.96B) with 71.6 million members; and Japan surpassed its pre-COVID benchmarks with USD 3.56 billion in revenue.

But the story of 2025 is no longer just about the mature West. The Middle East has emerged as the fastest-growing fitness region in the world, led by Saudi Arabia's Vision 2030 reforms (KSA revenue has more than doubled since 2017 to SAR 7.7 billion, with 12.4% CAGR projected through 2030) and the UAE's expatriate-driven boom. HFA and CAA Portas research confirms what GymNation has seen on the ground: affordability is the single largest barrier to participation worldwide, cited by 60% of non-members, and high-value low-price operators are unlocking that demand. Add to this four defining structural shifts - AI-powered training (used daily by 49% of adopters), strength overtaking cardio in gym floor design (42% of space versus 12% for cardio), GLP-1 medications driving a new user cohort, and HYROX and pickleball redefining community sport - and the industry enters 2026 with 91% of operators expecting revenue growth.