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Justin Musgrove is new CEO of Fitness First UK
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- fitness First UK has appointed Justin Musgrove as CEO
- Musgrove has a strong track record in the health and fitness and wellness sectors
- He was formerly CEO at Bannatyne, where he oversaw a £50 million refresh of the estate
- Musgrove has been in the Middle East since September 2019, as CEO of Leejam and Kun Sports. He also launched the Core Life concept for Kun Holdings
Industry heavyweight, Justin Musgrove, has joined Fitness First UK as CEO.
A strong operator with a track record of achieving results in private and listed businesses, Musgrove has just returned from the Middle East, where he was CEO of Leejam and Core Life.
The big hire comes as Fitness First is rebuilding following a challenging restructuring case concluded on 29 June,when the court used its cross-cramming powers to push through rent reductions to save the business from liquidation.
Musgrove has a strong background in health and fitness and wellness, having been at Center Parcs for 19 years from 1998 to 2007 years and then at Bannatyne for 12 years, latterly as CEO – a role he took up the year after the company was embroiled in a serious fraud case.
At Bannatyne, Musgrove re-set the business and oversaw a £50 million fresh off the estate and was responsible for the entire health and fitness and spa and wellness portfolio.
He tackled three major roles in the Middle East, rolling out clubs for Leejam as CEO, before moving to Kun Sports as CEO and then developing and launching the Core Life brand for Kun Investment Holdings, again as CEO.